Most of the properties we source are for cash buyers, so obviously you can´t do much without it. However, the more I think about it, the more I realise that cash isn´t king at all. In fact, it never has been king. If anything deserves a royal title, it´s knowledge.
Knowledge will beat cash every time. Negotiating a lower price from a seller by posing as a cash buyer is easy. Almost anybody can do that. To put it bluntly, a bad investment is bad whether you paid cash for it or not.
Over the past 10 years, I´ve had the good fortune to speak with, learn from and sell to hundreds of experienced and successful Orlando real estate investors. Some of these guys have truckloads of cash, but that´s generally not what sets them apart.
One of the recurring themes I´ve noticed is the importance professional investors place on solid analysis. Every deal will be researched and analysed carefully to see if it conforms to their particular strategy. If they don´t have time to do it, they´ll pay someone they trust to do it for them.
When you think about it, every single person who buys a property will end up paying for a solid analysis, either before or after they purchase. As anybody who has ever bought the wrong property can attest, it´s a lot cheaper and quicker to do it at the beginning.
